Sean Ellis, hacking growth, and why Amazon’s goggles might suck – VB Engage

In this week’s episode, Travis and Stewart talk about virtual reality advertising, Intercom’s new lead generation solution, and Amazon’s smart goggles, which sound like they might be a terrible idea. Or they might be good.

Stewart thinks that either way they’ll be cheap because Amazon doesn’t do premium products. In our guest interview, Sean Ellis — the man who invented the term “growth hacking” — gives us all his secrets. Well, not all of them, but a really good number of them.

This is one interview you won’t want to miss if you’re interested in landing more customers and building big communities.

Resources mentioned in the episode

Advrty brings native ads to virtual reality

Intercom launches Live Chat for Sales to generate leads at scale

Amazon’s new smart goggles might make sense, if Alexa is everywhere

Sean Ellis 

GrowthHackers — Helping teams unlock their company’s full growth potential through a combination of software, services, and community

Hacking Growth: How today’s fastest-growing companies drive breakout success

Next week on VB Engage

Tune in next week as we interview Amit Walia, chief product officer at Informatica. We will be talking about artificial intelligence and business insights in the enterprise world.  It’s a fascinating interview and you won’t want to miss it, especially if you work in that space.

If you missed last week’s episode

Last week, we interviewed ad fraud expert James Peng of Match, the company that runs some of the most recognizable dating apps in the world. This is one episode you’ll want to go home in the same taxi with at the end of the night.

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As always, thanks for tuning in. We think you’re pretty awesome.