Michiel Van Roey, Belgian native, is a European-qualified business lawyer with 10 years PQE working in international law firms and tech multinationals. Michiel specializes in tech & and privacy law and is the author of several crypto-asset regulations. Michiel is the co-founder, chief decentralization officer and general counsel of the Swiss AdTech company Profila, a customer data, engagement & marketing platform which is forging a new era toward Decentralized Marketing (DeMar) platforms built on blockchain & privacy-preserving technologies.