Marketing – VentureBeat https://venturebeat.com Transformative tech coverage that matters Tue, 28 Jun 2022 08:25:58 -0700 en-US hourly 1 https://wordpress.org/?v=6.0 126020344Copyright 2022, VentureBeat VentureBeat https://venturebeat.com/wp-content/themes/vb-news/brand/img/logos/VB_Extended_Logo_40H.png https://venturebeat.com 144 23 Venturebeat.com Rain nabs $11M to build voice products https://venturebeat.com/2022/05/13/rain-nabs-11m-to-build-voice-products/ Fri, 13 May 2022 18:50:00 +0000 https://venturebeat.com/?p=2767065
Rain, a marketing agency building custom voice experiences for brands, has raised $11 million in venture capital.Read More]]> 2767065Rain nabs $11M to build voice products Improvado offers tool for deeper marketing insights, nabs series A https://venturebeat.com/2022/05/12/improvado-offers-tool-for-deeper-marketing-insights-nabs-series-a/ Thu, 12 May 2022 16:40:00 +0000 https://venturebeat.com/?p=2795549
Improvado just announced a $22 million series A round to fuel growth of its data analytics tool aimed at improving marketing insights. The no-code tool offers a mechanism to gather data across a range of sources and turn it into dashboards that deliver concise reports. Read More]]> 2795549Improvado offers tool for deeper marketing insights, nabs series A How AI can improve services revenue and customer success https://venturebeat.com/2022/05/12/how-ai-can-improve-services-revenue-and-customer-success/ Thu, 12 May 2022 12:20:00 +0000 https://venturebeat.com/?p=2795044
Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today.Read More]]> 2795044How AI can improve services revenue and customer success 5 ways AI can help solve the privacy dilemma https://venturebeat.com/2022/05/08/5-ways-ai-can-help-solve-the-privacy-dilemma/ Sun, 08 May 2022 15:10:00 +0000 https://venturebeat.com/?p=2787266
AI can power solutions that protect privacy while giving people the digital experiences they want and allowing businesses to profit.Read More]]> 27872665 ways AI can help solve the privacy dilemma Why you need both consumer data and data management platforms https://venturebeat.com/2022/05/07/why-you-need-both-consumer-data-and-data-management-platforms/ Sat, 07 May 2022 18:10:00 +0000 https://venturebeat.com/?p=2786826
Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers.Read More]]> 2786826Why you need both consumer data and data management platforms Your marketing approach may be why your customers are blocking you https://venturebeat.com/2022/05/01/your-marketing-approach-may-be-why-your-customers-are-blocking-you/ Sun, 01 May 2022 16:20:00 +0000 https://venturebeat.com/?p=2784441
There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX.Read More]]> 2784441Your marketing approach may be why your customers are blocking you GamesBeat Summit: What brands need to understand about the metaverse https://venturebeat.com/2022/04/27/gamesbeat-summit-what-brands-need-to-understand-about-the-metaverse/ Wed, 27 Apr 2022 15:15:00 +0000 https://venturebeat.com/?p=2790691
The question is becoming, how can brands get traction in the metaverse as it starts to take hold in the real world?Read More]]> 2790691GamesBeat Summit: What brands need to understand about the metaverse Brands, music and the metaverse https://venturebeat.com/2022/04/25/brands-music-and-the-metaverse/ Mon, 25 Apr 2022 20:07:00 +0000 https://venturebeat.com/?p=2783412
Nowadays, music companies aren’t limited to audio-only releases or music videos. What new opportunities exist as they move to the metaverse?Read More]]> 2783412Brands, music and the metaverse AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022 https://venturebeat.com/2022/04/23/aws-cmo-rachel-thornton-on-the-future-of-customer-obsessed-marketing-in-2022/ Sat, 23 Apr 2022 16:10:00 +0000 https://venturebeat.com/?p=2787461
Join the CMO of AWS to discover what’s ahead for the intersection of customer marketing and technology in 2022 and the future of your team.Read More]]> 2787461AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022 Get ready for your evil twin https://venturebeat.com/2022/04/23/get-ready-for-your-evil-twin/ Sat, 23 Apr 2022 13:40:00 +0000 https://venturebeat.com/?p=2787876
AI-driven promotional avatars might be a legitimate use of virtual people. But what about the fraudulent uses?Read More]]> 2787876Get ready for your evil twin Why NFTs should be seen as worldbuilding opportunities for brands https://venturebeat.com/2022/04/19/why-nfts-should-be-seen-as-worldbuilding-opportunities-for-brands/ Tue, 19 Apr 2022 20:07:00 +0000 https://venturebeat.com/?p=2783443
Here's what brands and marketers should learn from thriving NFT communities: NFTs are Web3 access keys to new worlds and franchises.Read More]]> 2783443Why NFTs should be seen as worldbuilding opportunities for brands Tempr raises $5M to reboot user acquisition for mobile marketers https://venturebeat.com/2022/04/19/tempr-raises-5m-to-reboot-user-acquisition-for-mobile-marketers/ Tue, 19 Apr 2022 13:30:00 +0000 https://venturebeat.com/?p=2787664 Tempr has raised $5 million for its prediction and automation platform aimed at rebooting the way user acquisition is done by mobile marketers. The Paris-based company raised the money from Adikteev, an app retargeting and cross-promotion platform company. Tempr’s vision is about shaping an automated and maximized mobile marketing industry, globally, said Cloé Dana, CEO […]

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Tempr has raised $5 million for its prediction and automation platform aimed at rebooting the way user acquisition is done by mobile marketers. The Paris-based company raised the money from Adikteev, an app retargeting and cross-promotion platform company. Tempr’s vision is about shaping an automated and maximized mobile marketing industry, g…Read More]]> 2787664Tempr raises $5M to reboot user acquisition for mobile marketers SocialFi could empower content creators to break free of brand partnerships https://venturebeat.com/2022/04/17/socialfi-could-empower-content-creators-to-break-free-of-brand-partnerships/ Sun, 17 Apr 2022 20:20:00 +0000 https://venturebeat.com/?p=2781949
SocialFi, where content creators earn tokens on crypto-empowered social networks by creating or engaging with content, might replace risky brand partnerships and ad revenue.Read More]]> 2781949SocialFi could empower content creators to break free of brand partnerships Waiting for the metaverse? The revolution is already here https://venturebeat.com/2022/04/16/waiting-for-the-metaverse-the-revolution-is-already-here/ Sat, 16 Apr 2022 20:20:00 +0000 https://venturebeat.com/?p=2780758
Get active in AR/VR/XR marketing to entertain your audiences and keep your brand top-of-mind creativity revolution in the metaverse.Read More]]> 2780758Waiting for the metaverse? The revolution is already here Top 7 ways to get ahead in m-commerce in 2022 https://venturebeat.com/2022/04/16/top-7-ways-to-get-ahead-in-m-commerce-in-2022/ Sat, 16 Apr 2022 16:20:00 +0000 https://venturebeat.com/?p=2781392
Mobile commerce has grown in popularity and is becoming the standard for online shopping. Here’s how your business can get ahead in m-commerce in 2022.Read More]]> 2781392Top 7 ways to get ahead in m-commerce in 2022 The critical question about the metaverse that no one is asking https://venturebeat.com/2022/04/16/the-critical-question-about-the-metaverse-that-no-one-is-asking/ Sat, 16 Apr 2022 13:40:00 +0000 https://venturebeat.com/?p=2782599
When tech giants make people addicted to the metaverse, marketers will do what they do best: exploit data, time and privacy for profit. Read More]]> 2782599The critical question about the metaverse that no one is asking Why entrepreneurs need a market-integrated, data-driven approach to valuing startups https://venturebeat.com/2022/04/11/why-entrepreneurs-need-a-market-integrated-data-driven-approach-to-valuing-startups/ Mon, 11 Apr 2022 18:07:00 +0000 https://venturebeat.com/?p=2781435
Without data to support your asking price, buyers won’t engage with your startup. How can you effectively access and use the data you need?Read More]]> 2781435Why entrepreneurs need a market-integrated, data-driven approach to valuing startups How machine learning frees up creativity and strategy for marketers https://venturebeat.com/2022/04/09/how-machine-learning-frees-up-creativity-and-strategy-for-marketers/ Sat, 09 Apr 2022 15:10:00 +0000 https://venturebeat.com/?p=2779113
While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman.Read More]]> 2779113How machine learning frees up creativity and strategy for marketers How to use web scraping for marketing and product analytics https://venturebeat.com/2022/04/08/how-to-use-web-scraping-for-marketing-and-product-analytics/ Fri, 08 Apr 2022 18:07:00 +0000 https://venturebeat.com/?p=2774638
Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.Read More]]> 2774638How to use web scraping for marketing and product analytics Less can be more with hyper-personalization https://venturebeat.com/2022/04/04/less-can-be-more-with-hyper-personalization/ Mon, 04 Apr 2022 20:07:00 +0000 https://venturebeat.com/?p=2779848
Customers want hyper-personalization: information that's relevant and customized for their unique, rapidly changing needs.Read More]]> 2779848Less can be more with hyper-personalization The rise of NFTs and brands’ quests to protect their intellectual properties https://venturebeat.com/2022/04/03/the-rise-of-nfts-and-brands-quests-to-protect-their-intellectual-properties/ Sun, 03 Apr 2022 20:07:00 +0000 https://venturebeat.com/?p=2774701
Counterfeit NFTs have quickly emerged, hoodwinking many unsuspecting consumers and cashing in on the IP of brands and artists alike.Read More]]> 2774701The rise of NFTs and brands’ quests to protect their intellectual properties What advertisers need to focus on as they prepare for the metaverse https://venturebeat.com/2022/04/03/what-advertisers-need-to-focus-on-as-they-prepare-for-the-metaverse/ Sun, 03 Apr 2022 18:07:00 +0000 https://venturebeat.com/?p=2771048
Advertising and marketing in the metaverse require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based.Read More]]> 2771048What advertisers need to focus on as they prepare for the metaverse The difference between web and mobile search https://venturebeat.com/2022/04/02/the-difference-between-web-and-mobile-search/ Sat, 02 Apr 2022 18:07:00 +0000 https://venturebeat.com/?p=2773666
Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically. Read More]]> 2773666The difference between web and mobile search Report: One in five customers won’t wait for a website error to be fixed https://venturebeat.com/2022/04/01/report-one-in-five-customers-wont-wait-for-a-website-error-to-be-fixed/ Fri, 01 Apr 2022 13:10:00 +0000 https://venturebeat.com/?p=2780832
Bad CX has a direct impact on businesses' bottom lines. Only brands delivering the best CX will survive in today's digital economy.Read More]]> 2780832Report: One in five customers won’t wait for a website error to be fixed Report: 95% of businesses have a customer success function https://venturebeat.com/2022/03/31/report-95-of-businesses-have-a-customer-success-function/ Fri, 01 Apr 2022 00:20:00 +0000 https://venturebeat.com/?p=2781995
It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line.Read More]]> 2781995Report: 95% of businesses have a customer success function How NFTs can turn consumers into brand advocates https://venturebeat.com/2022/03/30/how-nfts-can-turn-consumers-into-brand-advocates/ Wed, 30 Mar 2022 18:07:00 +0000 https://venturebeat.com/?p=2773218
Brands are starting to awaken to the potential NFT technology holds, allowing them to take their advertising to new levels.Read More]]> 2773218How NFTs can turn consumers into brand advocates How to avoid buying AI-based marketing tools that are biased https://venturebeat.com/2022/03/26/how-to-avoid-buying-ai-based-marketing-tools-that-are-biased/ Sat, 26 Mar 2022 21:10:00 +0000 https://venturebeat.com/?p=2779466
If your marketing team is looking to buy an off-the-shelf AI-powered marketing product, ask the vendor these 5 questions first.Read More]]> 2779466How to avoid buying AI-based marketing tools that are biased